FREE TOOL
Website ROI Calculator
Calculate how much additional revenue a better website can generate for your business. No signup, no email required.
Is your website leaving money on the table?
Most business websites convert 1-2% of visitors into leads. With better design, SEO, and conversion optimization, that number can double or triple. This calculator shows the revenue impact of improving your conversion rate.
Approximately how many people visit your site per month? Check Google Analytics.
Percentage of visitors who contact you. 1-3% is typical.
What is a typical project or customer worth?
With better design, SEO, and CTAs. 3-5% is realistic.
Simple site: $2,000+. Multi-page with SEO: $4,000+.
Optional. Ongoing SEO after launch, typically $500-1,500/month.
Estimated results
Get the analysis for +360,000 $/year
Enter your email and we'll send your results and where the biggest opportunities are on your site.
We use your email to send the results and contact you. Privacy policy
How we calculate
| Step | Formula |
|---|---|
| Current leads/month | visitors × conversion rate |
| Current revenue/year | leads/month × order value × 12 |
| Projected leads/month | visitors × improved conversion rate |
| Projected revenue/year | new leads/month × order value × 12 |
| Additional revenue/year | projected minus current revenue |
| First year ROI | (additional revenue − build cost − SEO×12) ÷ (build cost + SEO×12) |
The calculator assumes all leads convert to customers, which is rarely exact. The real number depends on your sales process. But the ratio between before and after is what matters.
Additional revenue = projected minus current. ROI subtracts build cost and ongoing SEO. Assumes all leads convert.